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Our approach to interface design

We can often see how a person working with IT suffers losses of time, money and spiritual power.

HCI discipline (human-computer interaction) helps eliminate these losses by using the knowledge about human psychology. This knowledge will help you achieve your business goals. Moreover the results and financial benefits of its usage are predictable and can be demonstrated as early as at the initial stage of work.

The hierarchy of interface requirements

Profit

Persuader

User friendly

Useful

In order to rise up to the next level of the pyramid, you need to conform to requirements of the lower level.

For instance, there is no point in improving usability (which corresponds to the “user friendly” level of the pyramid) without considering the requirements of usefulness. As well as there’s no point in the system that doesn’t solve current user problems, i.e. is useless.